In a major announcement today, Vodafone Ireland and the Irish Rugby Football Union (IRFU) have revealed their commitment to a longstanding partnership, extending it for four more years until 2028. This partnership, which has seen Vodafone as the principal sponsor of the Ireland men’s rugby team and communication partner to the IRFU, is set to continue and expand its horizons.
Starting on July 1, 2024, this renewed collaboration brings exciting changes. A significant highlight is Vodafone’s involvement with the Ireland women’s rugby team. From 2024 onward, you’ll find the Vodafone brand proudly displayed on the back of the women’s jerseys. Additionally, the Vodafone Women’s Interprovincial Championship partnership will persist, further enhancing the women’s rugby landscape.
Beyond sponsorship, this multi-year endeavor focuses on leveraging cutting-edge 5G technology to elevate the experiences of both fans and players. Vodafone customers will enjoy exclusive content, while players and coaches will benefit from the Vodafone Technical Area. This area will utilize 5G Mobile Private Network (MPN) technology to enhance real-time performance analysis and training adjustments.
Amanda Nelson, CEO of Vodafone Ireland, expressed her enthusiasm for the extended partnership, stating, “We are proud to continue our journey as the principal sponsor of Irish Rugby, fostering connections between fans and the sport. Our shared ambition with the IRFU to grow rugby in Ireland is a driving force behind this extension. We are thrilled to sponsor not only the successful men’s team but also the Vodafone Women’s Interprovincial Championship and, most notably, the Ireland women’s team.”
Furthermore, Vodafone’s role as the IRFU’s technology partner has expanded with the adoption of cutting-edge 5G Mobile Private Network (MPN) technology. This technology will enhance communication between coaches and players, setting the IRFU team apart during the Rugby World Cup in France, where they will have exclusive access to the bespoke Vodafone 5G Connected Van.
In closing, Amanda Nelson extended her best wishes to the team, management, and backroom staff as they prepare for the Rugby World Cup. IRFU Chief Executive Kevin Potts expressed his gratitude for Vodafone’s continued support and their increasing role in women’s rugby, emphasizing the importance of sponsorship revenue for Irish rugby’s global competitiveness. Both parties look forward to continued success on and off the field under the banner of “Team of Us” by Vodafone.
For more on this announcement visit the original story on Vodafone.ie